New Year’s Goals for Small Business

 What’s the number on New Year’s Resolution for small business?  Attracting new customers!  That’s pretty obvious, but you don’t have to ‘sell the farm’ on marketing endeavors to achieve your goals for 2014.  Here are some simple things you can do to attract new customers in the New Year.

Go mobile.  Consumers are searching for products and services from their mobile devices, now more than ever, and we can be sure that the percentage of mobile searches will only increase in 2014.  Do you have a mobile site?  Could you sell more products and services online?

Add one new social media.  If you aren’t already using social media to market your business you need to start this year!  If you are, consider adding one new stream to your efforts.  Create a Google+ community, a Pinterest or Instagram account to add to your digital marketing efforts.

Update your website.  Leaving a website sitting there with no updates or changes is the same as building a retail store and never updating your products or displays.  There’s no point to driving traffic from Facebook or Google Adwords to your website if it’s old and out-dated.  You’ll lose those online leads very quickly.

Get ready for tax time – right now.  Don’t put it off until the week before your business tax return is due!  Start gathering the things you need now.  Start organizing your books, search for pieces you’ll need for your return, better yet … hire an accountant.

Do a little house keeping.  Are your policy manuals up to date?  Is the contact information on your website current?  Is your insurance coverage updated as your business has changed over the last year?  Going over some small business house keeping items will keep you organized and productive.

 

Snowmobile Safety

An article written for the Coffee News Newsletter

Snowmobile Safety

As soon as the white stuff falls avid snowmobilers can’t wait to get out on the sled and start exploring Canada’s wild winter wonderland.  Machines race through powder, flying between fir trees laden with snow under sunny winter skies, sledding buddies all in tow.  There is an incredible freedom that comes with exploring the back country on a snowmobile.

To enjoy that freedom sledders hold a great responsibility to respect the environment and their machines, as well as keep their own safety and the safety of those around them top-of-mind.  The Alberta Snowmobile Association (ASA) exists to preserve and promote safe, responsible recreational snowmobiling in Alberta.  Made up of not-for-profit volunteer clubs, the ASA builds and grooms over 6000km of trails in Alberta and offers free snowmobiling safety education programs throughout the province.

“Our number one direction is safety,” said Chris Brookes of the ASA.  “We’re proud of our Safe Riders program that is available to any school in Alberta that requests it.  It teaches kids how to ride safely on snowmobiles and other off-road vehicles.”

Educating our children plants the seeds of fundamental safe riding practices that they will take into their snowmobiling community and into adulthood.  Partnering with the Government of Alberta, the ASA is able to offer this safe riding program free of charge.  Learn more about the Safe Riders program.

“Another big focus is avalanche safety,” shared Brookes.  “Machines are taking people to avalanche zones that we couldn’t get to 20 years ago.  We were seeing several snow mobile avalanche related fatalities.  I’ve been working with the Canadian Avalanche Centre on their Snowmobile Committee to develop avalanche safety programs.”

The latest safety program is a 10 part video series called “Throttle Decisions” offering education on best safety practises when snowmobiling on avalanche terrain.  You can view this series at the Canadian Avalanche Centre’s Vimeo page.

“We’re proud of our efforts with the avalanche community and last season was the first year there were NO fatalities because of avalanches,” said Brookes.

If you’re planning on hitting the powder this season please review these snowmobiling safety reminders and help the ASA promote snowmobiling safety in Alberta.

“There is strength in numbers for getting the safety messages out there.  There is strength in numbers when working with government to keep our trails maintained and open too,” shared Brookes.

For more information about snowmobiling safety programs, snowmobiling trails in Alberta, or how you can get involved with the ASA please visit them at www.altasnowmobile.ab.ca.

Employer Awards of Distinction

News update/home page copy for EmployAbilities.

EmployAbilities hosts 2nd Annual Employer Awards of Distinction

These prestigious awards celebrate and recognize progressive employers who demonstrate business excellence by working with and hiring persons with disabilities.  Six employers were recognized with Awards of Distinction.

Winners as small object

The Employers Awards of Distinction were presented to the recipients by Frank Oberle, Associate MInister of Services for Persons with Disabilities and Iris Saunders, Executive Director of EmployAbilities.  The winners were honoured with an escort onto the stage from the Royal Canadian Mounted Police.  The award recipients were as follows:

Accessibility Award of Distinction – TD Canada Trust.

Small Business Award of DistinctionCowan Imaging Group.

Employer of Youth Award of DistinctionBonnie Doon Bowling Lanes.

Community Initiative Award of DistinctionEdmonton Journal.

Diversity Leadership Award of DistinctionSobey’s Edmonton.

Employer of Persons with Disabilities Award of DistinctionDynalifeDX Diagnostic Laboratory Services.

Prior to the awards presentation Aleem Jaffer, an individual with a disability,  shared an encouraging and unique story.  The evening concluded with a few words from Vern Albush of Servus Credit Union, one of the many sponsors of the event.

“Thank you once again to our sponsors, Service Canada, Servus Credit Union, Mobrey Gil, Edmonton Journal, Allstate and Sun Life,” said Albush.  “The success of this morning’s event could not have been possible without the help of the many EmployAbilities staff and volunteers who helped make this event possible.”

Thank you for promoting and advancing employment of persons with disabilities.  Read more stories like this one in the EmployAbilities blog.

Ancient Cedars Grove

A blog written for Black Rock Oceanfront Resort, Ucluelet, BC.

Photo from the Wild Pacific Trail Society

Photo from the Wild Pacific Trail Society

Standing beneath an ancient old-growth cedar tree, you look up in an attempt to see the top of this natural giant.  Your eyes stretch through layers of rainforest canopy seeing the trees branches appear smaller and smaller as they raise towards the sky.  The bright sky blurs the top of the tree and you move your eyes back down it’s enormous trunk, imagining a time in the trees life when you could have wrapped your arms around it’s trunk.  Walking amongst these ancient cedars is an incredible experience.  It is fantasy brought to life.

The Wild Pacific Trail skirts the shoreline on the west coast of the Ucluelet Peninsula. This easily accessible trail provides panoramic views of the wild Pacific Ocean, secluded bays, and rock formations as it follows the rocky shoreline, jumping in and out of ancient coastal rainforest. It is something Ucluelet is very proud of and we are pleased to announce that the newest extension of the trail is now open!

Visitors and community members celebrated the Grand Opening of Ancient Cedars Grove with a ribbon cutting ceremony on Sunday, October 20th.

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This trail is a loop off the coastal route which has also been extended 1.5 kilometres further north to Rocky Bluffs, a place that will offer exceptional views of incredible storms and massive waves during this winter’s storm watching season. Surge channels and reefs will create a show when the waves are plummeting into shore during a raging storm! The Wild Pacific Trail Society insists this location will be a ‘must see’ for all avid storm watchers.

Oyster Jim Martin, known as the founder for the Wild Pacific Trail in Ucluelet, told the Westerly News that this spot has “vertical wall where waves spray water vertically hundreds of feet when there’s a storm going off.” Having easy access to Rocky Bluffs will increase the popularity for the Wild Pacific Trail as a winter-time destination for storm watching.

Great care has been taken to preserve the natural rainforest vegetation while developing this trail. The most natural path was taken and as a result much of the trail feels like a hobbit tunnel burrowing through ferns, salal and twisted trees. The path runs through thousands of plant species leading walkers from one breathtaking ocean viewpoint to another.

The Wild Pacific Trail is already world renowned for its breathtaking views, incredible beauty and accessibility for all ages and abilities.. In fact, it is ranked #1 on TripAdvisor for attractions in Ucluelet and a top attraction for Vancouver Island. One review stated that the Ancient Cedars Grove could rival the famous Cathedral Grove, located in MacMillan Provincial Park just west of Port Alberni.

“A lovely walk along the rocky shore, easily accessible from town, good interpretative signage, well maintained trails, and some really awesome views. There are multiple access points so you can walk all or parts of it with many little offshoots to spectacular vistas, and benches to have a sit-down.” – TripAdvisor Review dated October 20, 2013.

Ancient Cedars Grove is located north of the coastal loop that is made up of the Browns Beach/Artists Loop section with access from the north trailhead located on the Pacific Rim Highway just north of town.  For more information please ask us at the Front Desk.

Happy Trails!

Amy Hancock

Alberta Camping Association Camps Tour

A special event from the Alberta Camping Association.

Next week, on October 9th, the Alberta Camping Association is hosting our annual Fall Camps Tour. Camps Tour is when we invite camp professionals from all over the province to join us for tours of other ACA member camps in a particular area. The leaders of the camps chosen will give the group a tour of their property and facilities, showing others how they run their activities, kitchen, office, maintenance, and programs.

This year we are visiting Deer Valley Meadows Camp and Bar Harbour Camp located in the East Central Alberta Region. The cost is just $20/person ($10 if you drive yourself) and that includes lunch. Follow the links to register or to get more information. We invite you and your staff to join us at these two great camps!

Sharing Ideas

Touring other camps in the company of dozens of other camp professionals allows you to share and discuss ideas on all things related to camp. Camp leaders are able to walk through different buildings and facilities, discover how other camps are using these types of buildings, and gather resources for further development of their own camp.

General - yurtsLast year we learned about the cost effective benefits of using yurts as cabins. These circular shaped, tent-like structures are inexpensive, easy to build and a great solution to providing extra sleeping spaces for campers and staff. Our discussion of sleeping spaces continued on to the next camp where we discussed the best options for custom made vinyl covered foam mattresses. Did you know that most companies will remove the old mattresses upon delivery of the new?

We also shared ideas around camp registration. There are many different camp registration methods including simple web-based registration systems to entire camp management systems. Smaller camps that only run one or two camps per season can get away with the old fashioned ‘mail in’ registration, where large camps and conference facilities that run year round programming might consider a full management system.

Our favourite part about Camps Tour is learning how other camps ‘do camp’. Beyond learning about the activities they offer, it’s interesting to learn how those activities roll out in a given day. You are given a great picture of ‘a day in the life of a camper’ and a staff member as well. Some camps take their kids on one or two mid-week out trips into the wilderness, while others prepare them to perform a drama production for their parents at the end of camp. Some camps offer mentorship programs that take young campers through the process of becoming counselors in training, to young staff members, all the way to camp leadership.

We know this camps tour will offer the same opportunities for discussion. Bring a pad of paper and a pen, and get ready to jot down as many great ideas from other camps as you can. The Alberta Camping Association will provide full reports of the information shared at this year’s camps tour on our website blog.

Building a Camp Community

We all have something in common: a passion for summer camp. Camp people are usually an energetic, playful type with a true desire to see children and youth experience positive life development. Most of us have no problems about jumping up and down singing about bananas in front of a hundred kids. Some might say this passion and the abilities that come with it are unique!

Although all of our camps are different, we all work hard and sacrifice for the same mission and that is to give children the opportunity to learn and grow in a positive environment.

Camps Tour is a great opportunity to connect with other camp professionals who share your same passion. Beyond sharing ideas on how you run your arts and crafts shack and how you deal with mash potato leftovers in the kitchen, Camps Tour really is a great time to build friendships with each other. We always here from our membership that one of the key reasons they attend ACA events is to build a network and community with other camps. This event will help you do just that!

General - Camps tour group 2012

Over the years we have gotten to know many of you and look forward to opportunities to meet with you again. We are also excited to meet new faces and make new friends in the camping community. We look forward to seeing you at the Fall Camps Tour 2013!

When:  Wednesday, October 9, 2013

Where:  This fall our tour will take in two camps in Central Eastern Alberta.

  1. Deer Valley Meadows near Alix  (10:00am – 1pm) – lunch included
  2. Bar Harbour Camp on Buffalo Lake south of Bashaw (1:30pm-4:30pm)

Cost: $20 per person includes…

Who:  All camp professionals!

Register Today!

StreamOn

streamon logo

StreamOn provides radio broadcasters with online streaming, podcasting, and social media solutions that engage listeners, grow audiences, and generate meaningful revenue.

Working with StreamOn has been a very rewarding experience.  Although my background is in radio broadcasting, my career has followed the trends of digital marketing and online communications.  Developing content for a company that develops innovative and creative technologies to assist radio stations grow their audiences online felt like the perfect combinations of two industries I love to work in!  I had the pleasure of writing web copy and developing content for their new website:  www.streamon.fm.

StreamOn has developed Listen Later, a unique tool that allows broadcasters to instantly pull good radio content in real time and post it online.  Their social media audience can listen to the clip, share it with their friends, who listen to it and share it again.  Each time the clip is clicked the listener is brought to the radio station’s online player and when the click ends the live stream of the radio station kicks in.  Plus, the clip is tagged with visual and audio representation for the radio station’s advertising client.  It brings in new listeners, gives advertisers access to digital advertising, brings in revenue for the station and gives great radio content the opportunity to ‘go viral‘.

The team at StreamOn are all broadcasters.  Their experience is extensive and ranges from programming, engineering, sales and station management.  These guys know radio and have come up with a suite of solutions that will help advance the radio industry in a world that is looking more and more digital.  Their live streaming appliance is easy to use and incredibly reliable.  It comes equipped with Listen Later, Smooth Spots ad insertion withAdswizz, podcasting, and audience measurement tools that will expand listening audiences both online and off, expand advertisers reach, and produce good revenue for radio stations.

 

Connecting Streams Testimonial Videos

Connecting Streams is a ministry arm of Power to Change that mobilizes people passionate for Jesus to reach their friends, community & world.  They help volunteers serve their communities by connecting them to various ministry opportunities in the local area.

In the spring of 2013, Connecting Streams held a Volunteer Appreciation and Celebration event where many of their volunteers shared their personal experiences working through Connecting Streams at several different organizations.

Here is a montage video we put together from this event.  Individual testimonial videos are available on the Connecting Streams YouTube Channel.

Script Writer/Producer:  Amy Hancock

Camera Operator/Video Editor:  James Cadden

Coffee News: Supporting Persons with Developmental Disabilities

An article I wrote for the Coffee News monthly newsletter.

With recent cuts to the provincial budget many people feared the worst for some of Alberta’s important social programs, including the Persons with Developmental Disabilities (PDD). The Alberta Human Services has stated that the PDD isn’t being cut. “It is being transformed to ensure it achieves the best results for the people supported by the program and to ensure that people get the services they need.”

Coffee News has an invested interest in supporting persons with developmental disabilities. We work with agencies in smaller communities and help provide delivery jobs for some of their clients with disabilities. In many cases these clients would not be able to work without assistance.

“Through this employment with Coffee News these individuals are learning job skills and social skills, among other things,” said Walter Heuvingh of Coffee News.

By using agency provided job coaches, individuals are able to receive on-the-job training and assistance. Although some clients are unable to drive, the job coach takes them to each distributor and the individual goes inside to make the actual delivery.

“They are getting out there, connecting with the people in the restaurants and are able to make a little extra money that might help improve their quality of life,” said Heuvingh.

“A mother of one of our employees told us her son has improved dramatically in the last 6 years he’s been delivering Coffee News.” Walter continued, “in the beginning he would shy away from people and now he is totally socialable and even participating in our meetings!”

Coffee News is proud to be able to support persons with developmental disabilities and it is our way of giving back to the community. By supporting us, you are an important contributor to this cause. Thank you!

For more information on PPD visit Alberta Human Services.

Coffee News

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Dock Talk at the Canadian Princess Resort

He stood on the dock held his arms out wide with his palms facing each other and an earnest expression on his face.

“That salmon was THIS BIG!” he exclaimed. This fishy story was more than just ‘dock talk’.  Had had eye witnesses, an official report, and the photos to prove it!  In fact, the fish had even been on the scale and, after outweighing the catches of his company, crowned him for landing the Catch of the Day.

One of my favourite projects is writing Dock Talk for the Canadian Princess Resort.  The Canadian Princess Resort is a fishing resort located in Ucluelet, British Columbia and is one of many properties of the Oak Bay Marine Group.  Every summer the Canadian Princess comes alive with fishing charters and whale watching cruises leaving their docks several times a day.  Their unique accommodation and dining rooms are filled with eager anglers and happy guests talking about the adventures they’ve had out on the water.

Dock Talk tells the stories of these anglers and guests.  It gives updated fishing reports, stories on wildlife viewing, west coast dining, local tourism information, and Oak Bay Marine Group specials.  With a regular following, it is a great way to engage guests with the resort as they relive the stories of their fishing holiday.  It is also an effective tool for funneling traffic to the website through social media sites like Facebook and Twitter, and other medias like e-newsletters and print publications.

Here are a few examples of Dock Talk I have written:

A Fisherman’s First

Sea Lions Everywhere!

The Codfather

Yelloweye on a Rainy Day

Photo below:  This photo was taken by the Ucluelet Salmon Ladder Derby.  A young guest of the Canadian Princess Resort caught this massive 26lbs-04 Chinook salmon and registered it into last year’s derby.

Photo from the Ucluelet Salmon Enhancement Society