Article written for the Coffee News Northern Alberta Newsletter – October 2012
Consumers Spend $8 Billion on Halloween
By Amy Hancock
According to the National Retail Federation 170 million American’s will celebrate Halloween. That’s 71.5% of the population with Halloween spending estimated to reach $8 billion. Even though it’s an American statistic, it is still a good indication of the eerie holiday’s popularity here in Canada.
A lot of people are spending a lot of money over Halloween. In fact, a survey done by Value Village in 2011 at found that the average Canadian planned on spending $300 over Halloween and that Halloween sales have increased more that 35% in the last 5 years.
(Read full story here)
Is your business taking advantage of what could be a spooktacular boost of your bottom line?
From hosting a Halloween party for your staff and clients, to throwing a Happy Halloween sale, or even just decorating your store and website for the season you can benefit from the dollars spent during this frightening time of year.
Read more Marketing Ideas for Halloween on our webpage.
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*Source: http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1430
http://www.torontosun.com/2011/09/15/spooked-retailers-hope-for-a-happy-halloween