Aug 24
Local renovation company helps homeowners after they were ripped off by bad contractors
Mar 01
How you can support local businesses
I wrote a blog post for The CommAlert Group about the importance of supporting local business. While this has always been essential, local businesses need extra support to survive the Covid-19 pandemic and economic downturn.
There are ways to support local businesses that don’t require spending money. You can:
- Share their content on social media
- Write a positive review online
- Talk about them with your family and friends
If you’re going to spend money, see if you can buy goods and services from a company in your neighbourhood.
Read the full article here: https://commalert.com/resources/blog/how-you-can-support-local-businesses-with-and-without-spending-money/
Mar 01
RenovationFind offers ownership opportunities through a Front Fundr campaign
RenovationFind is a free online directory of pre-vetted and certified home improvement contractors. Every contractor on the directory has gone through extensive background checks and is continually monitored to ensure they’re keeping the standard.
This provides a safe place for homeowners to find trustworthy and quality home improvement companies. In addition to the certification, the companies on the website also receive digital marketing services.
RenovationFind has surpassed its $1 million annual accruing revenue, which is a milestone in the tech space. This quickly growing tech-company has a proven business model and is projected to see significant growth in the next few years.
To help accelerate that growth, RenovationFind is opening up opportunities for private investors through a Front Fundr campaign. Having recently reached their goal of $750,000 on Front Fundr, they’ve decided to run a secondary campaign.
Learn more about RenovationFind and their goals for the future in this article I wrote for them: https://blog.renovationfind.com/invest-with-renovationfind/
Apr 27
Supporting the trucking industy during COVID-19 crisis
Here are a series of articles written for a company that offers heavy-duty towing, heavy-duty truck repairs, mobile repairs, as well as accident and spill recovery services. As a support service to the trucking industry in the USA, what they do is vital during the COVID-19 crisis.
Trucking Industry Needs Support, Now More Than Ever
Fleet Maintenance Tips During COVID-19
Pro-Tow and Motorplex Continuing to Service Trucking Industry Amid COVID-19 Pandemic
Apr 27
Surviving COVID-19 for Home Services Companies
This is an article I wrote for RenovationFind.
The COVID-19 pandemic has taken the world and our economy by storm. With government-mandated closures of businesses, self-isolation requirements, and mass layoffs across many industries, you’re likely wondering what you can do to weather this rapidly changing storm. We have some tips that might help your home service business survive COVID-19…
Feb 06
The CommAlert Group
I was pleased to be able to provide over 21 pages of SEO-rich web content for The CommAlert Group. Their brand-new website is under construction and will be up soon!
The CommAlert Group is an emergency communications company that specializes in the safety and healthcare sectors. We also offer business call answering services to virtually any size or type of business. CommAlert has assisted businesses and communities by delivering emergency response and call centre services for over 25 years.
Stay tuned for the publishing of their new and improved website!
Nov 14
Remembering the stories of Indigenous veterans
I wrote a story for PostMedia (Edmonton Sun and Edmonton Journal) that was published in a special feature section called “We Remember”. Special thank you to John Moses, for sharing the history of his community and family. I hope I did justice in telling their stories.
Click here to read them: http://postmediakiosk.milibris.com/catalog/we-remember-3
Sep 14
Birch Bay Ranch Fundraising Video
Birch Bay Ranch is a summer camp and group use facility located east of Edmonton, Alberta. Their summer camp programs make a huge difference in the lives of children and youth, but they need new facilities to better serve the community.
Learn more about their capital project and how you can help them build new cabins! www.birchbayranch.com
Writer/Director: Amy Hancock
Camera Operator/Video Editor: James Cadden
Jan 09
2500 Word Blog Posts
How long should a blog post be? A blog article should be at least 300 words to rank well with search engines. Typically, blog posts range between 400 to 700 words. A good blog will be full of easy-to-digest information, easy-to-navigate headings and sub-headings and provide readers with the content they want without requiring a lot of time to consume it.
Longer blogs, running 1,800 to 2,500 words, should be a part of your overall SEO strategy. Google likes them and they will increase the growth of your organic web traffic. More text allows you to use your keywords more often and more smoothly, it gives more space for anchor texts and links and you can have more headings, pictures and other search-engine savvy components that can carry your key search word or phrase.
I’ve written some lengthy blog articles for RenovationFind.com. Since writing them, they have seen an increase on their ranks for the specific keywords they were targeting in the articles. This helps with SEO and helps boost their domain authority. Read them below:
The Difference Between Contractors, Sub-Contractors & Handyman Services
If you’ve been thinking about a home renovation, the best place to start is by hiring a general contractor. General contractors in Calgary might have licensed trades employed within their company, but in many cases they will bring in sub-contractors to do specific jobs like plumbing or electrical work.
General contractors can assist you with a wide range of home improvement projects. From basement renovations, bathroom and kitchen renovations in Calgary, to home additions and even building new homes. For smaller home improvement projects and repairs, you might consider hiring a handy man service or a specific contractor like a drywall contractor or a roofing contractor.
Using Concrete for Interior and Exterior Home Renovations
When it comes to residential concrete, there are many ways concrete can be used to maintain and improve your home. Edmonton concrete companies can install new concrete for your home’s driveway, pathways, patio and garage pad. It is also used for your home’s foundation and as pilings for your deck, fence posts and other outdoor buildings.
Concrete is also becoming a popular finishing material for your indoor renovations too. Features like concrete floors and concrete countertops have become a home design trend in recent years. No matter what the application is, you can be sure that any concrete used around your home will be strong, durable and easy to maintain. Plus, it can increase your home’s value.
Looking for a lengthy blog article? Contact me!
Oct 23
Dos & Don’ts of Voicemail Greeting Messages
Blog written for On Air Audio Studios
Making a good first impression is critical to attracting and gaining new customers. You’ve already spent money on marketing and advertising, whether it be online, print or radio and television, and have persuaded potential customers to call your business. Now it’s up to you to give a positive impression through your voicemail greeting so you can convert those calls into sales.
A professional voicemail greeting can be the difference between a happy and potentially-returning customer, to an unhappy one you will never hear from again.
Here are some dos and don’ts for creating effective voice message greetings:
DO BE WARM AND PROFESSIONAL.
No one wants to be greeted by a cold, indifferent and robotic voice. Having your messages produced by a recording studio will allow you to choose a voice that best suits your brand and that will deliver a warm, helpful and professional voice message greeting. On Air has a large bank of experienced and talented voices that can help you improve your customers experience. You can browse and listen to our voices here.
DON’T BE TOO CASUAL.
You want your answering machine messages to be friendly and welcoming, but be careful not to get too informal. Your personal cell phone’s voicemail greeting might say, “It’s Frank – leave a message!” but that kind of casual greeting might turn off customers. When they call, they want to feel confident that they’ve contacted a professional and competent company that values their call. Be friendly, but not too nonchalant.
DO INFORM THE CUSTOMER ABOUT THE SITUATION.
The best voicemail greeting will be appreciative and informative. The initial message a customer hears should have your name and/or company’s name so they can be sure they’ve reached the right person. Give them lots of information including the reason you are not able to answer their call and when you will be checking messages. It’s important to let them know when they can expect to hear back from you and always apologize for missing their call.
DON’T USE YOUR VOICEMAIL GREETING AS A LONG-WINDED SALES PITCH.
Clear, concise and to-the-point messaging is the best way to go with your voice message greeting. Making your callers sits through a long message packed with your latest promotion and too much company information will try their patience. All they really want to do is leave a message so you can get back to them with the information they need. Instead, use that great sales and company information for your message on hold. Your voicemail greeting should be no longer than 30 seconds.
DO CONSIDER PRODUCING PROFESSIONAL VOICEMAIL GREETINGS.
When you have your voicemail greeting produced by a reputable recording studio, you can be sure your customers are getting the best first impression. On Air can write, voice and produce your greeting as well as your VOIP telephone system’s voice prompts and customized on hold messaging. Your messages will give your customers a warm welcome, clear instructions and a reason to call back.
Have questions? Please don’t hesitate to contact us!