He stood on the dock held his arms out wide with his palms facing each other and an earnest expression on his face.
“That salmon was THIS BIG!” he exclaimed. This fishy story was more than just ‘dock talk’. Had had eye witnesses, an official report, and the photos to prove it! In fact, the fish had even been on the scale and, after outweighing the catches of his company, crowned him for landing the Catch of the Day.
One of my favourite projects is writing Dock Talk for the Canadian Princess Resort. The Canadian Princess Resort is a fishing resort located in Ucluelet, British Columbia and is one of many properties of the Oak Bay Marine Group. Every summer the Canadian Princess comes alive with fishing charters and whale watching cruises leaving their docks several times a day. Their unique accommodation and dining rooms are filled with eager anglers and happy guests talking about the adventures they’ve had out on the water.
Dock Talk tells the stories of these anglers and guests. It gives updated fishing reports, stories on wildlife viewing, west coast dining, local tourism information, and Oak Bay Marine Group specials. With a regular following, it is a great way to engage guests with the resort as they relive the stories of their fishing holiday. It is also an effective tool for funneling traffic to the website through social media sites like Facebook and Twitter, and other medias like e-newsletters and print publications.
Here are a few examples of Dock Talk I have written:
Photo below: This photo was taken by the Ucluelet Salmon Ladder Derby. A young guest of the Canadian Princess Resort caught this massive 26lbs-04 Chinook salmon and registered it into last year’s derby.
