Spark! The Branding Shop ask me to write about their clients perspective of the Spark Brand. After a meeting with Spark, researching project and design examples, and digging deeper into the experience of a Spark client – I came up with this:
Clients perception of the Spark Brand
Companies who use Spark for the design and production of their promotional products know what it’s like to work with a team of imaginations. Spark’s customers have met these visual artists who are passionate about crafting creative designs that can take something as simple as your logo, and transform it into a promotional product that gives your company an edge. A very creatively designed, personalized to your brand, something you’ll love, kind of edge!
Imagine having corporate wear the people actually want to wear outside of work! Spark takes your brand and personality and marries it with noticeable creativity to make products your employees and customers will want to hang onto. Stuff that will make their friends and family will say “Hey, cool. Where’d you get that?” Your promotional products can achieve the ‘corporate cool’, the designed likability that will keep them out of the to-give-away pile (or worse, the turn-to-rags pile) and live on to display your brand for years to come.
What do customers get when choosing Spark? Graphic design: if you want to create a new logo, a promotional design, unique corporate wear, or a piece of artwork. Maybe you don’t know where to start? Great! The team at Spark are anxious to take your blank canvas and start sketching out ideas to create something you might not have thought of. Once possibilities are realized, you’re thoroughly impressed, and designs are completed and you’ve got your hands on effective, promotional products you’ll love.
They also care about the quality of the products they’re giving you. So they have their own print shop, honed in on quality control, using Canadian made products, and providing high quality screen printing for clothing. Plus they have other corporate cool promotional products (with your specially crafted design) like buttons, mugs, banners, signs, or other wacky products you might need in the name of marketing and promotion. Even if you don’t know what kind of products would market you the best, Spark can help with that too.
It helps that Spark is a unionized production and print shop, making their products more accessible to unions. Their union wear goes beyond slapping logos on extra large T-shirts. They will create artwork specific to your union and give your union members a product that will make them feel proud to be in your union and that strengthens spirit. Most importantly, your promotional products will be worn well and worn often and will get noticed.
That’s why you bother to have promotional products and corporate wear produced. They won’t do that if they don’t like what you’ve given them. When Spark sees your brand out in the world, on something they have created for you, it makes them very happy. Your success is their success and they want to tell everyone the story. They tell their friends, they hold it up for their families to see…hey, they couldn’t wait to tell me, and now I’m telling you.